digital marketing

Digital, or online marketing, is the promotion of an organisation’s brand, services or products online.

This normally involves several channels including search engines, social media, online content and paid advertising depending on specific business objectives.

How your customers, prospects and other stakeholders engage with your organisation online is critical to the user experience – and all elements of that experience need to be working well. 

The Digital World can be difficult and confusing at the best of times but we can support you through your Digital Marketing journey every step of the way from inception to deployment and ongoing management.

Search Engine Optimisation (SEO)

Ensuring your website ranks on the 1st page of results when your services or products are Googled is critical to online success – but how can you do that economically when that is everyone else’s goal? The key point is that SEO is a one-off purchase which will instantly help your google rank – it is an ongoing component of your marketing strategy that requires close, coordinated management to ensure long-term success.

Paid Advertising
If you aren’t ranking highly on Google, you might try using paid advertising (Pay Per Click) or other paid advertising platforms such as LinkedIn or Facebook. We can help you navigate the complicated world of online paid advertising to ensure your adverts are supporting your goals, targeting the correct audience and providing value for money.

Social Media
Day to day management of your social media channels can be time consuming even if you have a dedicated marketing team. You might not need social media pages but, if you do, it’s  important to keep them updated regularly. A neglected social media presence is worse than none at all as your social media is the second (and increasingly the first) online platform potential customers research after your website and so it’s important to keep it relevant and reflective of your brand.

Developing and implementing an intelligent digital marketing strategy can be the key reason your business is a success.

Whether lead generation, brand awareness or customer engagement is your objective, we can help you create and implement a bespoke, exciting, forward looking digital marketing plan.

Contact us to share more details about your current digital challenges.