Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events and deliver entertaining content.
Video is the bridge that links what you say to who you really are, allowing customers to peer behind the curtain and get to know your brand.
Hosting an event for your business is a great marketing tool – whether your objective is to engage with your current clients or employees, to launch a product or to generate leads. To generate high-quality leads, however, you need an event strategy that encourages your target customer to hand over their contact details and attend your event.
Maximise lead generation opportunities at your events by following these strategies.
